SKG Fitness

Branding & Website Design

Sharon had a vision of helping people lead healthier lives through functional fitness programs and lifestyle changes. She always led a healthy lifestyle, but doing so became nonnegotiable once diagnosed with Lyme Disease. Forced to fight through her struggles, she chose to never back down. Thus, SKG Fitness was born.

Sharon wants health and exercise to be a main priority for everyone—no matter the struggles or obstacles they may face. Sharon’s vision was crystal clear, but she needed some strategic, creative guidance to take SKG Fitness from dream to reality.

I led the entire branding process that brought SKG Fitness to life by establishing a stellar brand identity, outlining a profitable business plan, building an impressive website, and creating impressionable printed collateral.

Brand Identity

Creating a brand that best represented SKG Fitness is where we began. As Sharon and I talked about her why, concrete vision, purpose, and values began to emerge.

Through several conversations and a hands-on branding workshop, Sharon and I were able to pump life into SKG Fitness—a brand harmonizing with true continuity. From there, the rest began to fall into place.

Logo Design

Business Cards

Website Design

A website that upholds brand awareness and invokes consideration is where we began. We wanted the visual and digital experiences to entice prospective clients, and we aimed to create funnels that would convert these prospects into loyal customers.

With well-thought-out UX/UI and compelling copy, we hope that new users will make the choice to choose SKG Fitness over other options.

Business Strategy

More coming soon.